![]() ![]() Just as Steve always did in moments like this, we should all look forward to Apple's bright future and the great work we'll do together“. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others. In today's world, our mission is more important than ever. Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges - and that the people who are crazy enough to think they can change the world are the ones who do. Let's take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our coworkers and all those who came before us at this remarkable company. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together. I am deeply humbled by what you do, and it's the privilege of a lifetime to work alongside you. It's you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. Financial returns are simply the result of Apple's innovation, putting our products and customers first, and always staying true to our values. While we have much to be proud of in this achievement, it's not the most important measure of our success. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. „Today Apple passed a significant milestone. Look around at the great people I get to work with-there’s some really just superb talent in the company.Apple Chief Executive Tim Cook said on Thursday that the iPhone maker's $1 trillion market capitalization was "not the most important measure" of the company's success. And I take that role extremely seriously. ![]() “Then my role is to make sure that the board has great candidates to pick from internally. The first leak revealed information about a company-wide meeting that concluded Apple would be. The Verge got hold of a recent company-wide memo Cook sent to Apple employees, in which he talks about the leaks in general while specifically focusing on two instances of recent leaks. We have the good discipline to do that,” Cook said. Tim Cook’s memo to troops about workers who leak memos. “At the end of every board meeting, I discuss succession with the board because I might step off the wrong curb or something. Cook, who inherited his role from Jobs quickly and soon found himself on his own, is already thinking about a succession plan for when his time as Apple C.E.O. But it’s also made him highly aware of how his words and actions are parsed in public. And that can happen all in a day,” he told The Washington Post, describing how the scrutiny forced him to develop a thick skin. ![]() “You’re both praised and criticized, and the extremes are wide-very wide. The criticism hasn’t always been easy for Cook, who says he was surprised that the press paid as much attention to him as it had to Jobs. Because he was going to be chairman, work a bit less after he came back up the health curve.” When I first took the job as C.E.O., I actually thought that Steve would be here for a long time. I think it would have been a treacherous thing if I would have tried to do it. “I know this sounds probably bizarre at this point, but I had convinced myself that he would bounce, because he always did,” he adds. Lots of core technology work has been done.”īefore Jobs’s untimely death, Cook himself was convinced that the iconic co-founder wouldn’t actually disappear. We keep pulling that string to see where that takes us. We’ve gone into the Apple Watch business, which has gotten us into wellness and in health. That was a really key decision, and I think a good one. Since taking over, “the obvious things are we have more employees in the company,” Cook explained. On his first day at the job, Cook sent a memo to Apple’s employees: “I want you to be confident that Apple is not going to change.” And in many ways, Apple hasn’t, for better or for worse. Jobs, who died of cancer months after Cook took over, was considered a visionary for his work at the company. job is lonely-is accurate in a lot of ways.” The interview is sprawling, and though Cook refuses to discuss certain topics-namely the existence of Apple’s secret car project-the nearly-10,000 words he does say give rare insight into how he runs the world’s most valuable company. to the company’s highly publicized battle with the F.B.I. Now, nearly five years later, the chief executive of the notoriously press-shy tech company has given a lengthy interview to The Washington Post, touching on everything from succeeding Jobs as C.E.O. On August 24, 2011, as Steve Jobs’s health declined, a then 50-year-old Tim Cook stepped up to fill the Apple C.E.O.’s shoes. ![]()
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